Living the dream. I’ve always been inspired when I meet people who are fully living their dreams and passions – I know it’s not always rainbows and unicorns to live your dream, but the energy and vibrancy I feel when I meet people who are out there and doing it – it’s palpable. Read and Amber are those kind of people and earlier this year they launched their new clothing company greenray. Their model is unique and ties community together around Ray – the avatar of positivity on a mission to spread love, joy, and adventure to the world. Check it out: great design, great mission, and a damn good shirt!
What is greenray?
greenray is a people conscious clothing company that promotes positivity and environmental awareness through design.
Why now? What is unique about now that is perfect for having greenray in the world?
The environmental challenges we face have attained critical mass. We created greenray as a means to unify a group of artists with a shared love of the earth in order to give back to the planet that gives us all so much.
greenray is about collaboration and partnership – why did you choose this model?
We seek to create a global community of passionate creatives who believe that design has the power to create positive environmental impact.
What is it like to stand for something publicly – to be known and seen with your work?
It’s an honor. We deeply believe in the power of the individual to create positive environmental change and constantly strive to live that ideal.
What’s next – where is Ray headed tomorrow?
Ray is hoping to go on many adventures with the help of the greenray design community. We want to connect our brand and our customers directly with art and design. Part of this connection comes from our customers directly designing and playing with Ray – want to help him? Go here to get started: Design for Ray
Chai, double tall latte, or Glenfiddich?
Chaifiddich.
